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I believe that this modern approach to comfort for all passengers is a real asset for Citroën, especially with new automotive uses such as carpooling. This program gave birth to our new suspension with Progressive Hydraulic Cushions, which has 20 patents, and our Advanced Comfort seats. As well as postural comfort of course, it also embraces roominess, storage space, acoustics, brightness, and connectivity. That is why we have launched the Citroën Advanced Comfort program – a vision of comfort for all. In terms of products, we also want to make the difference through comfort – a key organizational value and goal for Citroën. An idea directly inspired from our founder, André Citroën, who imagine the first car after sales service just 100 years ago. “Inspired by you” is more than a brand signature, it reflects our desire to put our customers at the heart of all our actions, both in terms of products and services, to provide an ever more serene experience to our customers. It is now available in 40 countries and allows our customers to rate their dealership, their car and now their salespeople! It is a proof of trust and transparency between the customers and our Brand but also a lever to improve our service quality. We were the first car manufacturer to launch an online review website: Citroën Advisor. Today, we continue to innovate at the service of our customers. What are the major innovations that Citroën is offering or plans to offer its customers?
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This is what we illustrate through our 19_19 Concept presented on our booth at VivaTech, where autonomy and full electric technology are at the service of ultra-comfort.
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Regarding the autonomous car, our Citroën C5 Aircross SUV already has autonomous level-2 driving devices such as “hands-off” or automated driving under driver supervision Moreover Groupe PSA, which is actively working on this subject, will allow us to go even further. So, in 2025, 100% of our range will be available in electrified versions.
In terms of electrification, our roadmap is clear: after 2020 every new Citroën model that we will launch will have an ‘electrified’ version, either a 100% electric version or a PHEV (plug-in hybrid version). What is your roadmap for electric/autonomous cars? Our vision goes beyond the object and proposes instead a new approach to urban mobility: a fully connected offer that is accessible to all and available from 5 minutes to 5 years. This is what we have put forward through the Ami One Concept. Tomorrow, with ever more connected cars, we will go further to make the customer journey easier and seamless. What are Citroën’s future mobility plans? It is in this context that customers can now use our electric Citroën C-ZERO in public car-sharing – in Paris, Madrid and Lisbon. That is why the Group has created its own brand of mobility: Free2Move. This is an integral part of Groupe PSA’s strategy. In this changing world, we must go beyond our role of pure carmaker to also being a mobility provider. This leads to new behaviors, particularly with carsharing and carpooling. Today, everyone has a smartphone, and the development of mobile apps with geolocation and e-payment are already changing the way people see mobility. A vision for mobility How will new technologies change the way people view mobility and what they expect from it? While it is not always possible to be a leader in all fields, you can take a quick follower approach, bringing your own creativity and added value.
Citroen anti motion sickness glasses how to#
This means being open to the world: reacting quickly and knowing how to take opportunities, especially by partnering with start-ups that have the expertise needed.
We believe that digital performance is measured first by the engagement of our customers. That’s what led us to launch a number of initiatives, from ‘Citroën Advisor’ to our connected app ‘My Citroën’. It means being customer focused, thinking about their uses and habits. The second factor is about being inspired by customers. This has always been in Citroën’s DNA from the outset and I think it’s essential to be disruptive to emerge. The first is about challenging the rules.
The key to digital transformation and innovation In your opinion, what are the key factors for a successful digital transformation in an organization like Citroën?įor me, there are 3 key success factors. Citroën is part of Groupe PSA, Europe’s second largest vehicle manufacturer.
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